In tennis like any other market, every company wants to know that their marketing activity is working and their tennis community is engaged. That is why we measure content performance.
What do we measure?
– Website statistics, including traffic, visitor breakdown and interaction with content.
– Social media performance – we track likes, shares, comments and engagement
– Blog subscription rates
– SEO metrics for keywords, engagement and overall performance in rankings
– Lead conversion (where relevant)
– Feel good factor – we measure the decibels going out and coming back from audience engagement
We will use our ongoing measurement of content performance to provide our clients with insights and analysis of how the content is performing and because of our small team personal approach, we can develop and evolve content plans to maximise any content campaign’s success.
World’s Only Specialist Tennis Content Agency | Advantage Media Network